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ENROLMENTS ARE CURRENTLY CLOSED FOR THIS COURSE
BSB50120

DIPLOMA OF BUSINESS

focus on FASHION COMMUNICATIONS & DIGITAL MARKETING
FASHION PROJECT MANAGEMENT
In first semester students will plan a fashion project, acting as the Project Manager to lead their team to a successful execution. In this semester students will learn and implement project management skills to plan, administer and monitor the project, managing budgets and resources and leading their team to inspire critical and creative thinking. After the project is executed students will then review the success of the project. 

Mapped to the following units of competency: 
  • BSBPMG430  Undertake Project Work
  • BSBPMG530 Manage project scope
  • BSBOPS501 Manage business resources
  • BSBFIN501 Manage budgets and financial plans 
  • BSBCRT511 Develop critical thinking in others 
  • BSBXCM501 Lead communication in the workplace
SEMESTER ONE
ETHICAL & SUSTAINABLE FASHION PRACTICES
As part of the project planning, students will consider the social, economic and environmental impact of the fashion industry and how they can implement ethical and sustainable practices to shape the future of the industry. 
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Mapped to the following units of competency:
  • BSBSU511 Develop workplace policies and procedures for sustainability
SEMESTER TWO
FASHION MARKETING
In second semester students will learn how to explore and evaluate fashion marketing opportunities by analysing data, distinguishing characteristices of possible markets and assessing marketing viability. 
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Mapped to the following units of competency:
  • BSBMKG541 Identify and evaluate marketing opportunities
FASHION COMMUNICATIONS
Students will then research, analyse and apply knowledge of the communication industry by developing communications deliverables.

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Mapped to the following units of competency:
  • BSBMKG439 Develop and apply knowledge of the communications industry
FASHION COPYWRITING
For Fashion Copywriting students will gain the skills and knowledge required to interpret a creative brief enabling them to evaluate a range of innovative options to establish, prepare and finalise content.

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Mapped to the following units of competency:
  • BSBMKG555 Write persuasive copy 
SOCIAL MEDIA
Students will plan and evaluate the use of social media through the development of a social media strategy. Students will be required to determine social media requirements, develop social media policies and procedures, monitor social media use and review social media performance.

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Mapped to the following units of competency:
  • SIRXMKT006 Develop a social media strategy
FASHION ECOMMERCE
Students will learn the skills to evaluate ecommerce models and strategies for use in the fashion industry. Students will design an ecommerce strategy for a fashion brand, considering marketing, buying and online sales strategies.
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Mapped to the following units of competency:
  • BSBTEC501 Develop and implement ecommerce strategy
INTERNSHIP PROGRAM
Through our internship program, we provide a pathway for students to gain hands on experience within the industry. This program paves the way for students to develop invaluable skills, which will open the doors to a fulfilling career in fashion. 
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All on campus students become part of our exclusive internship program, and our careers manager tailors each program to suit individual aspirations and career goals. This close collaboration ensures placements that are relevant to each student's unique interests and talents. 
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The Fashion Institute works with over 500 companies and has a reputation for consistently providing our internship partners with high calibre candidates and providing our students tailored work placement opportunities. 
GUEST SPEAKERS & EXCURSIONS
Students will also get the opportunity to attend exclusive guest speaker sessions & industry excursions. Past events have included Bec & Bridge, Edwina McCann, Sass & Bide, Pip Edwards & Elle Ferguson. 
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*Internships & Guest Speakers are only included in the additional industry package for online students
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EXTRA-CURRICULAR
INDUSTRY CLASSES
In addition to the Diploma of Business subjects, students also complete our non-accredited Industry Subjects, taught by influential industry leaders in their relevant fields.
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FASHION BRANDING
FASHION BUYING 
EVENT MANAGEMENT 
FASHION JOURNALISM 
FASHION MAGAZINES & MEDIA 
FASHION MARKETING
HOW TO START YOUR OWN BUSINESS
INFLUENCER MARKETING
MODEL & CELEBRITY MANAGEMENT 
ONLINE & SOCIAL MEDIA
FASHION STYLING 
VISUAL MERCHANDISING
TFI X LIVE
Love Digital? LIVE is designed as the perfect extracurricular experience. You'll learn how to master content marketing, creation and more. 

T1: CONTENT
Content Ideation, Mapping, Strategy, Branded Content, 
Channel Planning & Speakers Session

T2: CREATORS
Influencer Stratgey, Briefing & Budgets, Tracking &
Performance, Comms Production, Personal Branding,
Speakers Session
T3: GRAPHICS
Design Strategy, Photoshop, InDesign, Social Content, Email Marketing & Speakers Session

T4: ROI 
Performance Metrics, Acquisition, Mastering Social, Paid Social & SEO, Reporting, Speakers Session

FURTHER DETAILS

DELIVERY
ON CAMPUS
Delivered over 40 weeks (1 year)

Each week includes:
8 hours (1 day) of face-to-face training & 2 hours of additional Zoom support
+ 3 hours of industry classes & 1.5 hours of TFI X LIVE
+ 8 hours (1 day) of workplace training & unlimited event experience
+ 8 hours of recommended self-study
ONLINE
Delivered over 80 weeks (1.5 years)

Each week includes:
10 hours of recommended self study
+ 3 hours of industry classes & 1.5 hours of TFI X LIVE
+ (optional) 8 hours (1 day) of workplace training & event experience

Online study is self-paced
 
COURSE FEE
ON CAMPUS
$14,500 (GST exempt)
ONLINE
$9,500 (GST exempt)
 
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